“I like surfing and diving, so the idea for the hair color placement and the hairstyle is inspired by the coral reefs,” explained Ming Hsun Tsai of Yue Rong Li Zhi salon in New Taipei City, Taiwan. His award-winning look included an undone braid. Ming was named the Asia Pacific regional winner of the 2017 Aveda Global Fashionista Awards. “I worked with a pale color to represent the concept of sadness for the loss of coral reefs, while the ocean currents inspired the hair movement I created through its style.”
This year, there were 24 country winners from three regions: North America, Europe/Middle East, and Asia. These 24 country winners were invited to Aveda Headquarters in Minnesota for a celebration weekend during Aveda’s Global Education Summit “Inspire, Create, Change.” Here, during the weekend’s Aveda Beauty Jam held at the Minneapolis Convention center, three regional winners were named in front of the audience. From those three, the 2017 Aveda Global Fashionista was named.
“I worked with a pale color to represent the concept of sadness for the loss of coral reefs, while the ocean currents inspired the hair movement I created through its style.”
North American Aveda Artist Ronnie Prince of Civello Salon in Chicago, Illinois, is the global winner of the 2017 Aveda Global Fashionista Competition. She won for her work as inspired by her love and appreciation of Japanese hairdressing, combined with the notions of winter. “Winter carries qualities that personify softness and gentleness like falling snow, but it also has harsh and jarring elements such as piercing cold,” Ronnie said. “I wanted to depict these factors through the style, hair color and makeup.”
Kliff Stephanou of Gina Conway Aveda Salons and Spas, Wimbledon, in the United Kingdom, was named the regional winner for the region of Europe/Middle East. Kliff won for his beautiful look that included a detailed rope and braid. “I created something I believe has the Aveda style and elegance: it’s sleek, strong, and healthy-looking hair with a high fashion feel.”Honoring the vast global network of Aveda Artists, the Fashionista Competition began in May 2017, when Aveda network salon employees (Lifestyle, Concept, Exclusive, and Family) and Aveda Institute students age 18 or older were invited to submit their hair and makeup fashion predictions for Autumn/Winter 2017. To enter the competition Aveda Artists create and photograph a look using Aveda products and Aveda-mission-aligned materials. Submissions are judged on the total look—including hair cut, hair color, hair style and makeup.