Named one of the “Iron Ladies of the Russian Luxury World” by Vogue, this chic designer is co-founder of Russia’s interior design school, Details, and the creator of Oazia Spa Villas, a boutique hotel and lifestyle brand with property developments on the Indonesian islands of Flores and Sumba. Bali-based Veronika recently joined forces with Talika, a luxury French skin-care brand, to co-create the Alexa by Talika Oazia — a floating spa for two aboard a 92-foot traditional Phinisi.
Insider’s: How would you describe yourself?
Veronika Blomgren: I’m a woman dedicated to love and all of its most generous expressions on this planet — flowers, crystal clear water, and inspirational houses and boats.
Insider’s: What is your relationship to spa?
VB: For me, a perfect day has to end with a sunset walk on the beach and a spa massage with candles. Spa is the health of my soul and the inner space of my body.
Insider’s: Tell me a little bit about the Alexa.
VB: Alexa is a 92-foot Phinisi, a traditional two-masted Indonesian sailing ship with beautiful design details, including cabins outfitted with wide-plank teak and Indonesian antiques. She’s built for two to enjoy and has a spa staff of seven that live onboard, although the Alexa can accommodate up to 20 people for day parties. The staff is made up of a Michelin-star chef, two cruise directors, a spa therapist who is also a yoga instructor, a captain, engineer, and dive master. She sails among the islands of the Indonesian archipelago.
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Insider’s: What kind of spa experience may one have aboard?
VB: A menu of holistic massages and specific rituals created by Talika.
Insider’s: Do you have a favorite spa?
VB: The very best spa is a remote beach under the hands of our expert therapist — and every day a new beach where Alexa can sail you day after day. Alexa makes all your spa dreams and fantasies reality.
Mary Bemis
Mary Bemis is Founder & Editorial Director of InsidersGuidetoSpas.com. An advocate for all things spa, Mary forged a vocabulary for spa reportage that is widely used by those who cover the issues today. Recently honored as a Top 30 Influential Voice Transforming Wellness by Medika Life, Mary is an inaugural honoree of Folio’s Top Women in Media Award. Her spa media roots run deep—in 1997, she launched American Spa magazine, in 2007, she co-founded Organic Spa magazine, and in between serving on the ISPA and NYSPA Board of Directors, she was on the launch teams of Luxury SpaFinder and New Beauty magazines. Named a "Wonder Woman of Wellness" by American Spa magazine, Mary was honored by the International Spa Association with the distinguished ISPA Dedicated Contributor Award. She is a special advisor to the non-profit Global Wellness Day.
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