Luxury global spa and skincare brand, Aromatherapy Associates, announces the addition of two new members to the senior team. Muriel Zingraff-Shariff joins as CEO, and Leslie Davey takes the role of Global Marketing Director. Both women will work closely with Chairman and Founder, Geraldine Howard to further support global growth.
With over 25 years working across luxury and premium brands, Zingraff-Shariff is an expert in maximizing the potential of upscale luxury businesses, with a career spanning international organizations such as L’Oréal, Jimmy Choo, Paco Rabanne and Harrods. “I have long been a fan of Aromatherapy Associates and admired Geraldine’s incredible passion for creating truly life-changing therapies. It’s an honor to be working alongside such a pioneer, and I look forward to developing the potential of Aromatherapy Associates, continuing to keep Spa at the core of all we do,” she says.
“I have long been a fan of Aromatherapy Associates and admired Geraldine’s incredible passion for creating truly life-changing therapies. It’s an honor to be working alongside such a pioneer, and I look forward to developing the potential of Aromatherapy Associates, continuing to keep Spa at the core of all we do.”
Leslie Davey brings expertise in brand building, product innovation, and marketing experience within global brands, having worked with Diageo, Unilever, Britvic, and more recently Aspria, the European luxury health club and Spa collection. Comments Davey, “I am overjoyed with the opportunity to take Aromatherapy Associates to its next level of brand growth. Working closely with Geraldine and delivering her vision of making these treatments and products more well-known is certainly an enviable privilege.”
Howard, comments, “I am thrilled to be welcoming Muriel and Leslie into the management team and am delighted to have two such highly skilled and experienced women driving our ambition. This year [2015] marks our 30th anniversary, and it’s a fantastic asset to have them join as we enter such an exciting phase”.